Whether your media relations efforts are offensive or defensive, knowing how to effectively work with the media is an area where Guide Strategies excels.
An important part of media relations is not just asking for what you need but giving the media the information they need, when they need it. Timing is everything so researching media targets and resourcing editorial calendars are just two tools we use to craft our pitch and create opportunities for our clients.
Then the “follow up” is what separates the professionals from the amateurs. It’s easy to send an email but even if your message is perfect, if no one reads it then what good is it. So we get on the phone after we hit the send button. And that has helped set Guide Strategies apart from the pack.