As a grassroots advocate, Guide Strategies’ job is to raise the level of awareness regarding certain causes and issues at the local, state or federal levels. Unlike direct lobbying, grassroots advocacy relies entirely on the general public.

Establishing relationships with a host of media contacts is key to a successful campaign. Whether your media relations efforts are offensive or defensive, knowing how to effectively work with the media is an area where Guide Strategies excels.

We help define your goals and the audience you want to reach. From there we select the social media outlets to focus on. Each platform has its own “personality” and we help our clients find the right fit and the right message.

Through our sister company, Guide Publications, we have over 15 years of experience designing successful print advertising and public relations campaigns, newsletters, publications, logos, letterhead, direct mail and other literature.